Here are some practical tips to help you grow your customer base.
1. Get to know your customers
Understand your customer’s needs and develop products and services that meet those needs. You can gain insight into your customers by personalising your services and encouraging them to provide you with feedback.
2. Customer service is key
Ensure your customer service is exceptional and go the extra mile when you can. Your customers will not only remember great service they will also be more likely to refer other people to you.
3. Find new opportunities
Have strategies in place to look after existing customers, such as staying in contact with them via an e-newsletter or letting them know about promotional events ahead of time.
At the same time, look for opportunities to get more work and build your customer base. Make sure you find the right balance between nurturing customers and finding new ones.
4. Use social media
Social media is a powerful tool to promote your business to potential customers and gain valuable insight through ‘social listening’. Through social listening you can find out what customers are saying about you, gain insight into their behaviour, identify keywords and trends that appeal to your target market and so improve your customer service. Social media can help you to build your business profile and attract new customers.
5. Attend networking events
Invest time to build your networks – it’s not what you know but who you know.
Networking allows you to build relationships with other people and encourage them to refer customers to you through word of mouth.
6. Host events
Hosting your own event can be a great way to get to know your customers and build relationships. Invite some of your best existing customers and encourage them to bring their friends.
7. Work with your community
Building brand awareness in your local community is a great way to attract new business. Consider sponsorship or participating in a community event to raise your business profile.