Hannans have rebranded!
1 July 2018
We are excited to announce the rebranding of Hannans Finance Group to Hannans360°.
When we first established Hannans & Associates Pty Ltd in 2012, our vision was to offer our clients more than tax services. The issue was, we didn’t have the team, education & tools we needed to achieve this.
Since that time, we have been working hard to overcome these challenges, and put the right infrastructure in place to successfully offer more.
We feel that we have now achieved this targeted milestone. With the right team and processes in place, we are better positioned to offer finances from every angle.
During a recent conference, I discovered that our own staff members struggled to explain who we were, and what we did.
Our business had grown so quickly that our staff were unable to articulate our identity.
It was at this point that I realised, if our staff can not communicate our brand, how can I expect our clients to understand?
This was the main purpose for the recent Hannans Retreat, to focus on obtaining one voice & a clear brand identity.
Our staff members can now recite our tag line and “elevator pitch” (I dare you to test them!)
Our 2012 mission statement remains unchanged. At Hannans360° we endeavour to:
to breakdown the barriers to access financial advice and support.
Often people feel that they can not access financial services because they are not wealthy enough to afford it, OR they don’t know who to turn to.
We have worked to resolve these issue by offering a cost effective service to enable our clients to have their own Money Manager to guide & support them in achieving their financial goals.
Our Money Managers will coordinate between the other financial experts and help to achieve goals such as: Buying a house, reducing debt, going on holidays, saving for retirement, and much more.
Ultimately we wanted a brand & business name that said we do more than tax, and that we can assist with finances from every angle.
We felt that Hannans360° was ‘cooler’ than saying “one-stop-shop”, and we wanted our brand to be innovative, fun, and professional.
We would like to hear your feedback on our rebranding.
Do you think we achieved our goal of being professional, yet approachable?
We would like to thank you, our wonderful and loyal clients, who have supported us over the years. We have made some considerable changes, and it has taken us some time to establish and find our true ‘us’.
We would also like to give a big shout out to Jesse Goodwin from Krank Workshop for your amazing work in bringing our vision to life. Jesse is the talent behind our original branding and our office design, and has been integral in helping shape our public persona.
We can confidently say that we are ‘there’, and that we have obtained clarity in who we are, and what we do.
We hope that our rebranding will help you to feel the same way too.
Jacqueline Hannan, Managing Director of Hannans360°.